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From Chaos to Clarity in the Founder Journey

Scaling a company is messy. Systems strain, relationships stretch, and you’re suddenly asked to lead in ways you’ve never had to before. You've got ambitious goals but something is getting in the way. We help you steady the ship, unlock clarity, and grow into the leader your company—and your people—need.

The Founder's Dilemma

Every founder faces a pivotal moment where the skills and mindset that drove initial success become insufficient for the next phase of growth. The passionate, determined, product-obsessed approach that launches a start-up must evolve into leadership that can inspire teams, align stakeholders, and drive sustainable growth.

This transition isn't about abandoning your founder mindset, it's about reframing it through new perspectives and elevated with complementary capabilities.

The Reframe Logic Approach

At the heart of Reframe Logic lies a fundamental insight: the most significant challenges leaders face aren't spreadsheet problems but relationship problems. Business success is inseparable from human connection.

We believe tension is not a problem to eliminate but a creative force to harness. The polarities between product development and people leadership, vision and execution, innovation and stability create energy that, when properly channeled, drives breakthrough performance.

Our Purpose

Reframe Logic exists to transform the start-up leadership landscape by helping founders navigate the critical transition from product innovation to organizational leadership. We help create the conditions for both human and business growth by reframing challenges, harnessing creative tensions, and building leadership capabilities that attract investment, talent, and opportunity.

Testimonials

Amanda Jeppesen
Founder & CEO

Sous La

Jerónimo's approach stands out for combining personal growth with practical frameworks. His coaching helped me make confident business decisions and transform difficult conversations into positive outcomes. By aligning leadership with core values while establishing clear priorities and accountability, our team now communicates more effectively and executes with greater confidence. His guidance is so valuable that I've enrolled my managers as well, his approach is truly superior to any coaching I've experienced.

Sarah Olivova
Founder & CEO

Beyond Miracles

It's been an absolute dream working with Jerónimo. He has an incredible view on how business should be run, he has so much knowledge and so much to offer us! We have only been working together for a short time but I can already tell that connecting with him was one of my best decisions. I cannot wait to see how far we will take my company together. Having Jerónimo, is an amazing asset to anyone and I cannot thank him enough- and we just started!

Daniel Mason
Founder & CEO

Anon

Jeronimo's approach is practical and data-driven. He helped me see patterns I was stuck in, like wasting time motivating people instead of hiring better ones. His frameworks actually work. I now have accountability systems that improve how I lead. The biggest shift has been understanding the difference between engaged versus enrolled team members. I'm more direct about expectations now, and the team responds well to this clarity. I feel less isolated in decisions because I have better frameworks for solving problems, allowing me to focus on my strengths.

Our Methodology: Investable Futures

We're here to transform both leadership effectiveness and organizational efficiency. For us, transformation isn’t just a step-by-step journey—it’s the unlearning and re-learning that happens when a founder pauses, reflects, and chooses to lead differently

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Foundation: Establish clarity on current challenges and desired outcomes

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Assessment: Identify limiting patterns and relationship dynamics

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Reframing: Leverage tension to access new perspectives

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Intervention: Apply targeted frameworks and self-disruption tools

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Integration: Embed new approaches into daily leadership practices

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Acceleration: Leverage new capabilities to drive unprecedented results

Leaders who work with Reframe Logic experience:

Relationship Breakthroughs: Transforming challenging co-founder and leadership team dynamics

Decision Clarity: Moving from ambivalence to conviction on critical strategic choices

Enhanced Leadership Presence: Developing greater authenticity and impact in all communications

Values Integration: Aligning business strategy with personal and organizational values

Completion on Lingering Issues: Resolving long-standing tensions that block progress

Investor Readiness: Developing leadership capabilities that make organizations truly investable

Is Reframe Logic Right for You?

Our approach is particularly effective for

Founder-CEOs navigating the transition from product creation to organizational leadership

Co-Founder Teams working through partnership challenges or alignment issues

Leadership Teams experiencing friction during rapid growth phases

Executives making significant strategic pivots

Organizations approaching or navigating significant funding rounds

Leaders seeking to transform both personal effectiveness and team performance

How We Work With Clients

Executive Coaching: Weekly 1:1 conversations focused on what keeps you up at night and gets in the way

Partnership Coaching: Specialized sessions for co-founders and leadership teams

Breakthrough Session Facilitation: Direct facilitation of high-stakes conversations

Leadership Team Integration: Monthly group sessions with key team members

Organizational Intensives: Quarterly in-person sessions with core leadership team

Custom Programs: Tailored combinations based on organizational needs and stage

Our Offering

Reframe Logic's services are designed to address the specific challenges founders and executives face as they navigate the evolution from product-focused innovators to people-oriented leaders.

Executive Leadership Development

This offering provides structured, transformative coaching for founders and C-suite executives navigating inflection points in their leadership journey. This pathway includes: Weekly 1:1 coaching sessions addressing your most pressing challenges Strategic meeting design for critical conversations and leadership moments Tools for managing energy, focus, and decision-making under pressure Customized reframing techniques to enhance your leadership effectiveness Just-in-time support for crucial conversations and negotiations Schedule a Discovery Call

Co-Founder & Partnership Dynamics

For founding teams navigating the complexities of shared ownership, we offer specialized coaching that transforms potential tensions into creative force. This pathway includes: Application of the Four-Dimensional Trust Framework to partnership dynamics Facilitation of breakthrough conversations between co-founders Assessment of complementary strengths and potential friction points Development of communication frameworks that harness diverse perspectives Creation of decision-making protocols that leverage different orientations Schedule a Discovery Call

Organizational Transformation

For teams ready to evolve together, our organizational transformation program creates alignment, enhances communication, and builds the foundation for sustainable high performance. This pathway includes: Comprehensive assessment of current organizational dynamics and patterns Structured group sessions with key leadership team members Development of shared language and frameworks for effective collaboration Implementation of systems for accountability and transparent communication Regular cadence of in-person intensives to deepen alignment and accelerate progress Schedule a Discovery Call

Ready to Level Up Your Leadership?

Schedule a complimentary discovery call to explore how Reframe Logic can help you navigate your specific challenges.

About Us

Reframe Logic emerged from a recognition that the start-up ecosystem was missing a critical piece in leadership development: a framework specifically designed for founders navigating the transition to scaled leadership.

Traditional business consulting often focuses on strategy and operations while neglecting the human dimension. Traditional leadership coaching often addresses interpersonal dynamics without connecting them to business outcomes. Reframe Logic was created to bridge this gap, offering an integrated approach that transforms both leaders and organizations simultaneously.

Through years of working with founders, executives, and leadership teams across diverse industries, Reframe Logic has established a methodology to address the specific challenges that emerge at critical inflection points in organizational growth, with a particular focus on the founder-to-leader journey.

Founder & Coach

Jerónimo De Miguel

Jerónimo brings global experience from diverse sectors to Reframe Logic. He started with the United Nations Development Program, working across Germany, Brazil, Kosovo, Sri Lanka, and Cyprus to help organizations bridge cultural divides.

After earning his MBA from the University of Toronto and University of St. Gallen, he spent a decade at John Hancock/Manulife Financial, rising to C-level marketing leadership. There he shifted the company's financial product messaging from fear-based to empowerment-focused approaches.

He then moved into entrepreneurship, founding health and wellness ventures before transitioning to angel investing and venture capital. He teaches at the Think School of Creative Leadership in Amsterdam and the University of Toronto, and has served on McGill University's advisory board since 2020.

Consulting Partner

Santiago Restrepo


Santiago brings strategic consulting experience to Reframe Logic. He led a major consultancy practice in Colombia focused on natural pharmaceutical precursors, directing transformation initiatives with government officials and private sector leaders.

His expertise in communication, innovation facilitation, and strategic negotiation supports Reframe Logic's leadership and culture development work. With experience across multiple industries, Santiago provides valuable support to client engagements.

Santiago specializes in AI applications and emerging technologies for leadership productivity. His proficiency with advanced AI tools and language models enhances Reframe Logic's capacity to deliver innovative solutions for organizational transformation and leadership development.

He excels at translating complex leadership concepts into accessible, actionable insights for clients at all development stages.


Our Guiding Principles

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The most significant business challenges are human relationship challenges

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Tension is not a problem to eliminate but a creative force to harness

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Default patterns produce default results; transformation requires intervention

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Reframing interpretations of what’s in front of us expands opportunities to solve

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True leadership combines both systems thinking and relationship orientation

Core Values

Transformative Tension

We embrace the creative power of tension rather than seeking to eliminate it. The most significant growth occurs at the edge of comfort, where different perspectives, approaches, and ideas interact to create something greater than either could alone.

Relational Intelligence

We recognize that business success flows from human connection. By developing deeper awareness of relationship dynamics and communication patterns, leaders create contexts where both people and organizations can thrive.

Precision & Clarity

We value precise language, clear frameworks, and structured approaches that bring order to complexity. By naming what's happening with accuracy and insight, we create the conditions for meaningful intervention and sustainable change.

Authentic Integration

We help leaders integrate diverse aspects of themselves and their organizations rather than forcing artificial separation between "work" and "life" or "business" and "personal" domains. True leadership flows from wholeness, not compartmentalization.

Courageous Conversation

We believe in the transformative power of direct, honest dialogue. Rather than avoiding difficult topics, we create the conditions for breakthrough conversations that move relationships and organizations forward.

Ready to Explore How We Can Help?

Schedule a complimentary discovery call to discuss your specific leadership challenges and how Reframe Logic can support your growth.